Embodiments of Love! Only when we realise the preciousness of the diamond will we take care to safeguard it. Likewise, only when we are aware of the value of the Lord's name will we have the right kind of reverence for it; we will give it the place it deserves. When Divinity that can confer anything and satisfy all the desires is cherished in one's heart, not only will all one's wishes be fulfilled, but one will also have the opportunity to experience Divinity. Even if it is Kamadhenu, the great wish-fulfilling cow, only when it is tied to a pole will it be under our control. God who can satisfy all our wishes is like the Kamadhenu. Such a God can be made ours when we tie Him with the rope of His name to the peg of our tongue. Devotees recite or sing the names of the Lord in two ways. One is Kirtanam and the other is Sankirtanam. Kirtanam is done individually and benefits only the devotee concerned. Sankirtanam is done collectively for the good of the world as a whole.