Sage Narada declared, Prema amritasya swarupah (Love is the embodiment of ambrosia). In the mundane world, man keeps the four Purusharthas (goals of life) alone in view as the path for an aspirant of liberation. This is not correct. Dharma (Righteousness), artha (material wealth), kama (the satisfaction of desire) and moksha (Liberation) alone are not the aims of human existence. There is a fifth aim for mankind which transcends even moksha. This is Paramaprema (Supreme Love). This Love Principle is Divinity. Love and God are not distinct from each other. God is love and love is God. It is only when the truth of this Love Principle is understood that the meaning of human existence can be realised. “He who teaches the principle of Love, instils affection and equality of all beings, and reveals the Human Values - that Embodiment of Love is Lord Sai. That Embodiment of Love is the Divine Atma.” (Telugu poem). Therefore, Love itself is the Atma, Atma is verily Love